What is WhatsApp Storefront?
A complete shopping experience built within WhatsApp, combining the WhatsApp Catalog, chatbot order collection, and payment links to enable end-to-end commerce.
Detailed Explanation
A WhatsApp storefront combines several WhatsApp Business features — the product catalog, interactive message templates, quick reply buttons, and payment link sharing — into a complete end-to-end shopping experience. Customers discover products via WhatsApp catalog or chatbot conversation, receive product images and details in the chat, confirm their order, and receive a payment link — all without leaving WhatsApp. For millions of SMEs in emerging markets, a WhatsApp storefront is their primary or only ecommerce channel.
FAQs about WhatsApp Storefront
- How is a WhatsApp storefront different from a WhatsApp Catalog?
- WhatsApp Catalog is just the product listing feature. A full WhatsApp storefront adds AI chat automation, order collection, payment processing, and post-purchase follow-up to create a complete shopping journey.
- Do I need the WhatsApp Business API to have a storefront?
- For basic catalog display, the free WhatsApp Business app suffices. For automated ordering, broadcasts, and scaling to large customer volumes, the WhatsApp Business API is required.
Related terms
Let the AI handle the chat.
You handle the growth.
Connect your pages, upload your catalog, hit go. The AI handles the rest — 24/7, in any language your customers speak.