What is WhatsApp Catalog?
A product catalog feature within WhatsApp Business that allows businesses to showcase products with images, descriptions, and prices directly inside WhatsApp.
Detailed Explanation
WhatsApp Catalog is a built-in feature of WhatsApp Business that creates a mini-storefront accessible within the WhatsApp app itself. Businesses add products with images, names, descriptions, prices, and links. Customers can browse the catalog from within a conversation and share specific products to discuss with the business. When integrated with an AI sales chatbot, the chatbot can reference catalog items during product recommendations and send individual product cards directly in the conversation, creating a seamless in-chat shopping experience.
FAQs about WhatsApp Catalog
- Is WhatsApp Catalog free to set up?
- Yes. WhatsApp Catalog is a free feature of the WhatsApp Business app and WhatsApp Business API. You can list up to 500 products.
- Can customers buy directly from a WhatsApp Catalog?
- WhatsApp Catalog displays products but directs users to your website or chatbot flow to complete the purchase. Native in-app checkout is available in some countries.
Related terms
Let the AI handle the chat.
You handle the growth.
Connect your pages, upload your catalog, hit go. The AI handles the rest — 24/7, in any language your customers speak.