What is WhatsApp Broadcast?
A feature that lets businesses send a single message to multiple WhatsApp contacts simultaneously without creating a group.
Detailed Explanation
WhatsApp broadcast messaging allows businesses to send promotional messages, announcements, or alerts to multiple opted-in contacts at once. Each recipient receives the message as an individual conversation — they cannot see other recipients. Via the WhatsApp Business API, businesses can send approved template messages to their entire contact list for promotions, flash sales, restock alerts, or event announcements. Broadcast is a powerful tool for reaching customers with time-sensitive offers at zero cost per message (beyond Meta's conversation fees).
FAQs about WhatsApp Broadcast
- Do customers need to have my number saved to receive a WhatsApp broadcast?
- Via the WhatsApp Business API, you can send broadcast messages to opted-in contacts regardless of whether they have saved your number, as long as they have accepted your terms.
- What kinds of messages can I send in a WhatsApp broadcast?
- You can send promotional offers, new product announcements, flash sale alerts, restock notifications, seasonal greetings, and event invitations — all requiring pre-approved template messages via the API.
Related terms
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