How to Run Click-to-WhatsApp Ad Campaigns
Set up Click-to-WhatsApp ads on Facebook and Instagram that connect directly to your AI sales chatbot. Convert ad clicks into sales conversations automatically.
Ensure your WhatsApp chatbot is fully configured and tested
Before driving paid traffic, make sure Replyot is connected to your WhatsApp, your product catalog is complete, and the AI handles product inquiries and orders correctly. Paid traffic to a broken chatbot wastes budget.
Create a new campaign in Meta Ads Manager
Log into Meta Ads Manager and click '+ Create'. Select the 'Engagement' objective. At the campaign level, name it clearly (e.g., 'CTWA - Summer Collection 2024'). Choose 'WhatsApp' as your messaging app destination at the ad set level.
Define your target audience
Set your audience using custom audiences (website visitors, customer list) or interest-based targeting. For CTWA ads in high-WhatsApp-adoption markets (South Asia, MENA, LATAM), broad audiences often perform well due to high conversion rates.
Design compelling ad creative
Use high-quality product images or short video (15-30 seconds). Headline should reference the WhatsApp CTA ('Chat with us instantly on WhatsApp'). The primary text should mention the offer and that customer service is available via chat.
Set an opening message for WhatsApp ad conversations
Configure a WhatsApp greeting message for ad-triggered conversations in your Meta Business Suite or Replyot. This message is sent immediately when someone opens the chat from your ad.
Frequently Asked Questions
- How do I know if a CTWA ad is worth the spend?
- Calculate your ROAS: track orders generated from ad-originated WhatsApp conversations, multiply by average order value, and compare to ad spend. A positive ROAS within 7-14 days indicates a worthwhile campaign.
- Can I retarget people who started a WhatsApp conversation but didn't order?
- Yes. Create a custom audience of users who clicked your WhatsApp ad (from Meta Ads Manager) and retarget them with a reminder ad or a different creative angle.
- What budget should I start with for CTWA ads?
- Start with $10-20/day per campaign for 7-14 days to gather initial data. Optimize creatives and audiences based on cost-per-conversation data before scaling budget.
Related guides
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