How to Send a WhatsApp Broadcast Campaign
Step-by-step guide to sending WhatsApp broadcast campaigns to your customer list. Achieve 90%+ open rates for promotions and announcements.
Build your opted-in contact list
Collect WhatsApp opt-ins from customers through your website, checkout process, or existing customer base. Via the WhatsApp Business API, you can message contacts who have opted in. Ensure you have explicit consent records.
Create and submit a WhatsApp message template
In Replyot, create your broadcast message as a WhatsApp template. Templates are reviewed and approved by Meta (typically within a few hours). Include your offer, product image if relevant, and a clear call to action.
Segment your recipient list
Decide who should receive this broadcast. Options include all contacts, customers who bought a specific category, contacts from a specific region, or customers who haven't purchased recently. Targeting improves relevance and reduces opt-outs.
Schedule or send immediately
Choose your send time strategically — mornings or evenings on weekdays often perform well. For time-sensitive offers, send immediately. Replyot's scheduler lets you set the exact date and time for automated delivery.
Monitor replies and let AI handle responses
Once broadcast is sent, customers will reply. Replyot's AI handles all responses automatically — answering questions, sharing products, and converting interested customers into orders.
Frequently Asked Questions
- How many contacts can I include in a WhatsApp broadcast?
- WhatsApp Business API accounts have tiered limits starting at 1,000 conversations per day, scaling to unlimited as your account builds messaging history. Replyot shows your current limit in the dashboard.
- What types of content can I include in a broadcast message?
- Templates can include text, images, videos, documents, and buttons (quick reply or call-to-action). The content must be approved by Meta and cannot contain prohibited content like alcohol ads in restricted markets.
- How do I grow my WhatsApp broadcast list?
- Add a WhatsApp opt-in to your checkout flow, website footer, Instagram bio link, and post-purchase email. A larger opted-in list means more reach for every broadcast.
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