How to Run a Flash Sale on WhatsApp
Run a successful WhatsApp flash sale with broadcast messaging. Reach all your customers instantly and let AI handle the order surge automatically.
Plan your flash sale offer and time window
Define your discount (e.g., 30% off all products), which products or categories are included, and the sale duration (4-24 hours is typical for a flash sale). Shorter windows create more urgency.
Create and get your flash sale WhatsApp template approved
Write your flash sale template message: opening hook, specific offer details, expiry time, and a clear CTA ('Reply YES to see all deals' or 'Reply ORDER to buy now'). Submit for Meta approval 1-2 days before your planned sale.
Segment recipients for targeted relevance
For a product-specific sale, target customers who previously purchased or inquired about that category. For a sitewide sale, broadcast to all opted-in contacts. Targeted sends reduce opt-outs.
Schedule the broadcast at optimal timing
Send 30-60 minutes before peak shopping hours in your market. For most markets, 10-11am or 7-8pm local time performs well. Schedule the broadcast in advance to execute automatically.
Ensure AI is configured to handle the sale offer
Update Replyot's AI context to include flash sale details, discounted prices (if prices change during sale), and the sale end time. This ensures the AI communicates the offer accurately during the reply surge.
Frequently Asked Questions
- How many customers should I broadcast to for my first flash sale?
- Start with your full opted-in contact list. If this is your first broadcast, your list size will define the response volume — ensure you're comfortable with the order volume the AI will handle.
- Can I run the flash sale across WhatsApp and Instagram simultaneously?
- Yes. Replyot lets you coordinate across WhatsApp and Instagram — send the WhatsApp broadcast while posting the sale on Instagram stories, with both channels handled by the same AI.
- What should I do if a product sells out mid-flash-sale?
- Update the product stock to zero in Replyot's catalog immediately. The AI will stop offering that product and communicate the sold-out status to subsequent inquirers automatically.
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