March 5, 20264 min read
How to Re-engage Past Customers Using WhatsApp Broadcasts
The Power of the Existing Customer
Acquiring a new customer costs 5x more than retaining an existing one. Yet, most brands focus all their budget on Facebook ads to find new buyers.
Creating a Broadcast Strategy
Don't spam. Send highly relevant broadcasts. If someone bought a winter jacket, send them a broadcast 2 weeks later offering a matching scarf with a 10% loyalty discount.
The Advantage of WhatsApp
Unlike email which has a 20% open rate, WhatsApp broadcasts boast a 90%+ open rate. However, you must use official WhatsApp Business API tools to avoid getting your number banned.