How to Reduce RTO (Return to Origin) in Cash on Delivery

The COD Problem

In markets where Cash on Delivery (COD) is king, impulse buying leads to high Return to Origin (RTO) rates. Customers order a product and then refuse delivery, leaving you to pay the courier fees.

Automated Address Verification

The simplest way to reduce RTO is verification. Instead of manually calling every customer, an AI bot can send a WhatsApp message asking them to confirm their exact address and phone number before dispatch.

Pre-Delivery Alerts

Send an automated message on the morning of delivery: "Your package is out for delivery today. Please keep ৳1,500 ready." This primes the customer and reduces the "I don't have cash right now" excuse.